Click shorten a link under Actions
A popup appears. Fill in the Link name to display and paste the Link that you want to shorten. Click on Save
How to use a link Shorten-er?
Adding a shorten link to your blog post or campaign helps your reader to be able to click through and discover more about the services without having to take extra efforts of typing the URL .It also helps your reader/ visitor to stay a little longer on your site.